AF_MEDIAKIT_2025

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TABLE OF CONTENTS

Webinar White Paper 1 2 Content Marketing Lead Generation

3 Social Media Management Display Advertising Preshow Newsletter Website

Brand Building

Editorial Calendar Advertorial Newsletter Linkedin 3 rd Party Email

Page 2

INTRODUCTION

CONTENT MARKETING AUDIENCE CONTENT MARKETING LEAD GENERATION BRAND BUILDING TEAM

The digital world is changing fast and the reader is becoming more and more accustomed to browsing magazines over a screen. This shift is also happening in the scientific and academic communities. Agro Food industry hi-tech has seen fit to adapt by providing the same high-quality technical content in an additional format, besides the long-established printed version. The advantages are multiple: the straightforward reader-media interaction , the multi-channel media distribution , the option for shareable ads simply through a link. Enjoy this new journey !

CLICK HERE TO VIEW THE EXAMPLE

Page 3

COMMUNITY

CONTENT AUDIENCE CONTENT MARKETING LEAD GENERATION BRAND BUILDING TEAM MARKETING

+35.850 READERS

30 %

35 %

Purchasing/Procurement/ Buyers Process Development R&D/Lab Management Marketing

35% USA/Canada

54% Europe

23 %

12 %

BY JOB TITLE

7 %

7 %

39 %

Food Beverage Pharma & Dietary Supplement Nutricosmetics

12 %

11% Asia/Oceania

Equipment

35 %

Others

BY GEOGRAPHIC AREA

BY MARKETS

Page 4

JOURNAL EDITORIAL CALENDAR 2025

3

2

1

AUDIENCE CONTENT MARKETING LEAD GENERATION BRAND BUILDING TEAM

Personalised Nutrition Biotics Collagen

Dietary Supplements Women’s Health Glucose and Weight Management Omega-3 Microbiome Precision Fermentation Metabolic Health

Functional Food Sustainability AI Plant Based Ingredients Alternative Ingredients & Proteins Vertical Farming

REGULAR COLUMN • CONSUMER PERSPECTIVE • START-UPS INNOVATION • INGREDIENT FOCUS ON • REGULATION

Immune Health Sport Nutrition Nutritional Rating Systems Gummies

Peer reviewed articles: 6 feb Opinion articles: 7 mar Advertorials & Artworks: 27 mar

Peer reviewed articles: 11 jun Opinion articles: 11 jul Advertorials & Artworks: 7 aug

Peer reviewed articles: 29 jul Opinion articles: 12 sept Advertorials & Artworks: 2 oct

6 MAY

16 SEPT

11 NOV

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ADVERTORIALS

AUDIENCE CONTENT MARKETING LEAD GENERATION BRAND BUILDING TEAM

DPFC+

DPA+

DPI

Advertorials

Front Cover + Cover story

Interview: A word with...

click here to view the example

click here to view the example

click here to view the example

click here to view the example

+

+

Printed version included

Printed version included

Printed version included

MATERIAL SPECS IN THE NEXT PAGE

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MATERIAL SPECS FOR ADVERTORIALS

AUDIENCE CONTENT MARKETING LEAD GENERATION BRAND BUILDING TEAM

DPFC+

DPA+

DPI

Advertorials

Front Cover + Cover story

Interview: A word with...

Our design team will work with you to create your advert and can provide up to 2 drafts.

Our design team will work with you to create your advert and can provide up to 2 drafts.

Our editorial team will agree on the focus and prepare customized questions. Our design team will work with you to create your interview with your basic materials.

All you need to supply is the following:

All you need to supply is the following:

In this case, all you need to supply is the following:

• Open PDF file , CYMK, 300 dpi • Size : mm 210 x 227 + 3 mm, bleed all around • Any images (backgrounds, pictures, tables, graphs, logos…) as RGB, high-resolution JPG files. • Any shaped-image that need a clear background as RGB, high-resolution PNG/GIF files (Animated GIF files are accepted too) . • Company brandbook , if available. • Artworks, brochures, webpages or any design brief as a guide for our designers, covering what you would like to include in the advert, along with any ideas on how you would like it to look.

• Text (inc contact details and links) as a Word document - Up to 800 words. • Up to 4 images (CYMK, 300 dpi, JPG, TIFF, PSD) . • 1 additional image for the header (CYMK, 300 dpi, JPG, TIFF, PSD) . • Company logo with a clear background (both CYMK and RGB. 300 dpi, TIFF, PSD) . • Company brand guidelines if available (fonts, colours etc) . • Artworks, brochures, webpages or any design brief as a guide for our designers, covering what you would like to include in the advert, along with any ideas on how you would like it to look.

• Text (inc contact details and links) as a Word document: answer to the questions. Up to 1000 words. • Half lenght photo of the interviewed person (300 dpi, CYMK, JPG, TIFF, PSD) . • Company logo with a clear background (both CYMK and RGB. 300 dpi, TIFF, PSD) . • 1 additional image (CYMK, 300 dpi, JPG, TIFF, PSD) .

Page 7

NEWSLETTER CALENDAR 2025

Focus on

AUDIENCE CONTENT MARKETING LEAD GENERATION BRAND BUILDING TEAM

Functional food

14 FEB (17)

24 APR (16) Nutricosmetics

Immune health 16 OCT (11)

Healthy lifestyle

13 MAR (12) Dietary supplements

Sport Nutrition

13 JUN (18)

16 DEC (7)

JAN FEB MAR APR MAY JUN JUL

AUG SEP OCT NOV DEC

3 APR (1)

28 AGO (2)

28 NOV (3)

Multi Topics

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FOCUS ON and MULTI TOPICS NEWSLETTERS 2025

AUDIENCE CONTENT MARKETING LEAD GENERATION BRAND BUILDING TEAM

1 st position: NT1T

all others positions: NT1

+35.850 READERS

1

BANNER Banner size: W 300 x H 250 px (max. 100 KB) Accepted file formats: JPG, PNG, GIF RGB - 72dpi Please provide the link to a webpage.

16.11% AVERAGE OPEN RATE

BANNER

1

or

2.63% CLICK-THROUGH RATE

2

IMAGE IMAGE

Call to action

Source:

2

TEXT AD Image size: W 200 x H 200 px (max. 100 KB) Accepted file formats: JPG, PNG, GIF RGB - 72 dpi Text displayed: 450 characters max Please provide the link of the source of your Call to Action (url)

CALL TO ACTION

LINKEDIN POSTS

AUDIENCE CONTENT MARKETING LEAD GENERATION BRAND BUILDING TEAM

CAMPAIGN

VISIBILITY

CODE

Search

PL

TKS Company Page

CUSTOMISED

We decided to focus on Linkedin because it’s the top content professional social network. You can reach targeted contact through our Company Page and our Groups.

tks | publisher, event organizer, media agency 6.920 follower 2 days · #WOMEN’S #HEALTH: the balance between #beauty, #body and #brain DOWNLOAD NOW the White Paper from BIONAP Srl https://lnkd.in/dGNTsXQx

TEXT • 450 characters max • n. 4/5 hashtag • Tag of your Company page

IMAGE • Size: W 1200 x H 627 px • Accepted file formats: JPG, PNG, GIF • Resolution: 72 dpi • Colour: RGB • Web Link

+6.000 TKS Company Page Followers*

120k

Recommend

Comment

Share

Send

Source:

*Business development, R&D, Sales, Marketing, Media & Communication

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3 rd PARTY MAILING

AUDIENCE CONTENT MARKETING LEAD GENERATION BRAND BUILDING TEAM

EB

MATERIAL SPECS A single file .html with code suitable for Windows, macOS and visualizations for most used email clients, all images hosted on your own server and without header/ footer section links for the web version or unsubscribe. LAYOUT CREATION EBL Our team can create your email layout. Following your ideas, we can make an HTML with your contents including a maximum of 2 reworks. Please send us: text, images, logo, contacts.

Page 11

WEBINAR

AUDIENCE CONTENT MARKETING LEAD GENERATION BRAND BUILDING TEAM

WB

• Date to be decided • Full set up and logistical support • Customised Registration Page (1) • 50 minutes of presentation time and 15 minutes of live Q&A • TKS host • Receive registrants’ full contact information including, company, full name, title, email, phone number and two customized information • An integrated marketing campaign to drive registrations to the event: - 3 dedicated email blasts (2) - 3 dedicated Linkedin posts (3) • Full post-event reporting including questions asked, time attended and polling responses • 1 Year archive for on-demand promotional use

MATERIAL SPECS • Topic title

• 100 words description • Speaker photo and bio • Company logo, info, website, contact details • PowerPoint/PDF presentation

• Direct contact detail • Banner 900x400 px

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WHITE PAPER

WP

Included

AUDIENCE CONTENT MARKETING LEAD GENERATION BRAND BUILDING TEAM

Promotional Campaign

Custom White Paper Webpage • Dedicated landing page • To be hosted on TKS website • Receive registrants’ full contact information including, company, full name, title, email, phone number and 2 customized information

2 company-made eblasts to 5000 targeted recipients from TKS database of +35.600 readers. Selection criteria and the sending date are up to you.

Included

Social media

2 social media posts via TKS LinkedIn

MATERIAL SPECS

• Company logo • Banner 900x400 px • Title of the document max 15 words • Abstract of the document max 50 words

• PDF Document in final artwork • Document max 1500 words

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SOCIAL MEDIA MANAGEMENT

AUDIENCE CONTENT MARKETING LEAD GENERATION BRAND BUILDING TEAM

1 Market analysis 2 Channel communication strategy 3 Fixing of the Tone of Voice 4 Hashtag strategy 5 PED 6 Graphic template 7 Scientific post writing 8 Publishing, after authorization We offer:

The Editorial Plan is a painstaking work of planning and creativity though it is mandatory so as to organize communication day after day, week after week.

Page 14

DISPLAY ADVERTISING

AUDIENCE CONTENT MARKETING LEAD GENERATION BRAND BUILDING TEAM

+35.850 READERS

DPFP

Interactive lead page

Interactive lead page scrolling SPECIAL POSITIONS ONLY

+ Full Page printed

DILP+ digital

click here to view the example

+ + +

DILP+ digital

Back Cover printed

DPBC+

MATERIAL SPECS

PRINTED VERSION

DILP+ digital

Inside Front Cover printed

DPIFC+

• Bleeds: 3 mm beyond trim • Vital matters: at 12 mm from top, bottom, gutter and outside edge • Image colour process: CMYK • Preferred file formats: EPS, TIFF, JPEG, PDF • File resolution: 300 dpi

DILP+ digital

Inside Back Cover

DPIBC+

printed

• Fonts and images must be embedded • A colour proof is highly recommended

DIGITAL VERSION

Our design team will work with you to create your advert and can provide up to 2 drafts. All you need to supply is the following: • Any images (backgrounds, pictures, tables, graphs, logos…) as RGB, high-resolution JPG files. • Any shaped-image that need a clear background as RGB, high-resolution PNG/GIF files. (Animated GIF files are accepted too) • Text (inc. contact details and links) up to 250 words as a DOC file. • Company brandbook, if available. • Artworks, brochures, webpages or any design brief as a guide for our designers, covering what you would like to include in the advert, along with any ideas on how you would like it to look.

click here to view the example

FULL PAGE mm 210 x 297 + 3 mm bleed all around

FULL PAGE mm 210 x 297 + 3 mm bleed all around

Printed version for issues included

Printed version included

Page 15

PRE SHOW NEWSLETTERS

SENDING DATE

EXHIBITION

13 MAY (13)

AUDIENCE CONTENT MARKETING LEAD GENERATION BRAND BUILDING TEAM

1 week before the show (14)

2 1 3

TOP LEADERBOARD NLT

2 1

TOP EXCLUSIVE NEWS NTN

MIDDLE LEADERBOARD NLM

PREMIUM POSITION NEWS NPN Logo (W 200 x H 100 px) Accepted file formats: JPG, PNG, GIF Resolution: 72 dpi | Colour: RGB Title: 15 words max | Abstract: 250 characters max Full text: up to 400 words Please provide the external link.

BOTTOM LEADERBOARD NLB Size: W 728 x H 90 px (max. 100 KB) Accepted file formats: JPG, PNG, GIF Resolution: 72 dpi Colour: RGB Please provide the link to a webpage.

1 week before the show (15)

1

1

+35.850 READERS

2

16.11% AVERAGE OPEN RATE

2

3

Title: 15 words max Abstract: 250 characters max Full text: up to 400 words Please provide the external link. NEWS NN

2.63% CLICK-THROUGH RATE

4

Size: W 310 x H 310 px (max. 100 KB) Accepted file formats: JPG, PNG, GIF Resolution: 72 dpi Colour: RGB Please provide the link to a webpage. SQUARE NS

4

4

Source:

3

Text ads and banners will have their positions assigned on a first-come-first-serve basis. Please note that no tests will be sent before sending. The layout preview is as shown on this page.

3

Example of newsletter template

Page 16

WEBSITE

Contents Pages (all contents + full articles pages)

Tks Home Page www.teknoscienze.com

Duration 1 month

AUDIENCE CONTENT MARKETING LEAD GENERATION BRAND BUILDING TEAM

HALF PAGE AD WIH

EXCLUSIVE

- Size: W 300 x H 600 px (max. 200 KB) - Accepted file formats: JPG, PNG, GIF, HTML5 - Resolution: 72 dpi - Colour: RGB

NOT EXCLUSIVE

SQUARE WHSE / WHS - Size: W 300 x H 200 px (max. 200 KB) - Accepted file formats: JPG, PNG, GIF, HTML5 - Resolution: 72 dpi - Colour: RGB

SQUARE AD

Please provide the link to a webpage.

Please provide the link to a webpage.

HALF PAGE AD

MEDIUM RECTANGLE

LEADERBOARD

BOTTOM LEADERBOARD WHLB - Size: W 728 x H 90 px (max. 200 KB) - Accepted file formats: JPG, PNG, GIF, HTML5 - Resolution: 72 dpi - Colour: RGB

MEDIUM RECTANGLE WIR

- Size: W 300 x H 250 px (max. 200 KB) - Accepted file formats: JPG, PNG, GIF, HTML5 - Resolution: 72 dpi - Colour: RGB

+25.000 MONTHLY VISITORS

Please provide the link to a webpage.

Please provide the link to a webpage.

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PRICE LIST

Page 18

TRUSTED BY

Page 19

AUDIENCE CONTENT MARKETING LEAD GENERATION BRAND BUILDING TEAM

Tullio Parrella Senior Marketing Manager tullio@teknoscienze.com

Carla Scesa Editor in Chief info@teknoscienze.com

Monica Nizzardo Editorial Manager monica.nizzardo@teknoscienze.com

Gayle De Maria Senior Editorial Manager gayle@teknoscienze.com

Simona Rivarollo Senior Sales Manager simona@teknoscienze.com

Matteo Cattane Sales Manager matteo@teknoscienze.com

Gianmarco Ponzone Sales Manager gianmarco@teknoscienze.com

Elena Rancati Senior Controller Manager elena.rancati@teknoscienze.com

Giorgia Calvi Editorial assistant giorgia@teknoscienze.com

Luis Alburqueque Diaz Creative Designer luis@teknoscienze.com

Giusy Cinotti Creative Designer giusy@teknoscienze.com

Tekno Scienze Srl, viale Brianza 22, 20127 Milano, Italy Tel +39 02 26809375 | info@teknoscienze.com | www.teknoscienze.com Follow us:

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