AF_MEDIAKIT_2025
Questa pubblicazione interattiva è stata creata con FlippingBook, un servizio di streaming di file PDF online. Non serve scaricare o aspettare. Apri e comincia a leggere direttamente!
M E D I A K I T 2 0 2 5
Page 1
TABLE OF CONTENTS
Webinar White Paper 1 2 Content Marketing Lead Generation
3 Social Media Management Display Advertising Preshow Newsletter Website
Brand Building
Editorial Calendar Advertorial Newsletter Linkedin 3 rd Party Email
Page 2
INTRODUCTION
CONTENT MARKETING AUDIENCE CONTENT MARKETING LEAD GENERATION BRAND BUILDING TEAM
The digital world is changing fast and the reader is becoming more and more accustomed to browsing magazines over a screen. This shift is also happening in the scientific and academic communities. Agro Food industry hi-tech has seen fit to adapt by providing the same high-quality technical content in an additional format, besides the long-established printed version. The advantages are multiple: the straightforward reader-media interaction , the multi-channel media distribution , the option for shareable ads simply through a link. Enjoy this new journey !
CLICK HERE TO VIEW THE EXAMPLE
Page 3
COMMUNITY
CONTENT AUDIENCE CONTENT MARKETING LEAD GENERATION BRAND BUILDING TEAM MARKETING
+35.850 READERS
30 %
35 %
Purchasing/Procurement/ Buyers Process Development R&D/Lab Management Marketing
35% USA/Canada
54% Europe
23 %
12 %
BY JOB TITLE
7 %
7 %
39 %
Food Beverage Pharma & Dietary Supplement Nutricosmetics
12 %
11% Asia/Oceania
Equipment
35 %
Others
BY GEOGRAPHIC AREA
BY MARKETS
Page 4
JOURNAL EDITORIAL CALENDAR 2025
3
2
1
AUDIENCE CONTENT MARKETING LEAD GENERATION BRAND BUILDING TEAM
Personalised Nutrition Biotics Collagen
Dietary Supplements Women’s Health Glucose and Weight Management Omega-3 Microbiome Precision Fermentation Metabolic Health
Functional Food Sustainability AI Plant Based Ingredients Alternative Ingredients & Proteins Vertical Farming
REGULAR COLUMN • CONSUMER PERSPECTIVE • START-UPS INNOVATION • INGREDIENT FOCUS ON • REGULATION
Immune Health Sport Nutrition Nutritional Rating Systems Gummies
Peer reviewed articles: 6 feb Opinion articles: 7 mar Advertorials & Artworks: 27 mar
Peer reviewed articles: 11 jun Opinion articles: 11 jul Advertorials & Artworks: 7 aug
Peer reviewed articles: 29 jul Opinion articles: 12 sept Advertorials & Artworks: 2 oct
6 MAY
16 SEPT
11 NOV
Page 5
ADVERTORIALS
AUDIENCE CONTENT MARKETING LEAD GENERATION BRAND BUILDING TEAM
DPFC+
DPA+
DPI
Advertorials
Front Cover + Cover story
Interview: A word with...
click here to view the example
click here to view the example
click here to view the example
click here to view the example
+
+
Printed version included
Printed version included
Printed version included
MATERIAL SPECS IN THE NEXT PAGE
Page 6
MATERIAL SPECS FOR ADVERTORIALS
AUDIENCE CONTENT MARKETING LEAD GENERATION BRAND BUILDING TEAM
DPFC+
DPA+
DPI
Advertorials
Front Cover + Cover story
Interview: A word with...
Our design team will work with you to create your advert and can provide up to 2 drafts.
Our design team will work with you to create your advert and can provide up to 2 drafts.
Our editorial team will agree on the focus and prepare customized questions. Our design team will work with you to create your interview with your basic materials.
All you need to supply is the following:
All you need to supply is the following:
In this case, all you need to supply is the following:
• Open PDF file , CYMK, 300 dpi • Size : mm 210 x 227 + 3 mm, bleed all around • Any images (backgrounds, pictures, tables, graphs, logos…) as RGB, high-resolution JPG files. • Any shaped-image that need a clear background as RGB, high-resolution PNG/GIF files (Animated GIF files are accepted too) . • Company brandbook , if available. • Artworks, brochures, webpages or any design brief as a guide for our designers, covering what you would like to include in the advert, along with any ideas on how you would like it to look.
• Text (inc contact details and links) as a Word document - Up to 800 words. • Up to 4 images (CYMK, 300 dpi, JPG, TIFF, PSD) . • 1 additional image for the header (CYMK, 300 dpi, JPG, TIFF, PSD) . • Company logo with a clear background (both CYMK and RGB. 300 dpi, TIFF, PSD) . • Company brand guidelines if available (fonts, colours etc) . • Artworks, brochures, webpages or any design brief as a guide for our designers, covering what you would like to include in the advert, along with any ideas on how you would like it to look.
• Text (inc contact details and links) as a Word document: answer to the questions. Up to 1000 words. • Half lenght photo of the interviewed person (300 dpi, CYMK, JPG, TIFF, PSD) . • Company logo with a clear background (both CYMK and RGB. 300 dpi, TIFF, PSD) . • 1 additional image (CYMK, 300 dpi, JPG, TIFF, PSD) .
Page 7
NEWSLETTER CALENDAR 2025
Focus on
AUDIENCE CONTENT MARKETING LEAD GENERATION BRAND BUILDING TEAM
Functional food
14 FEB (17)
24 APR (16) Nutricosmetics
Immune health 16 OCT (11)
Healthy lifestyle
13 MAR (12) Dietary supplements
Sport Nutrition
13 JUN (18)
16 DEC (7)
JAN FEB MAR APR MAY JUN JUL
AUG SEP OCT NOV DEC
3 APR (1)
28 AGO (2)
28 NOV (3)
Multi Topics
Page 8
FOCUS ON and MULTI TOPICS NEWSLETTERS 2025
AUDIENCE CONTENT MARKETING LEAD GENERATION BRAND BUILDING TEAM
1 st position: NT1T
all others positions: NT1
+35.850 READERS
1
BANNER Banner size: W 300 x H 250 px (max. 100 KB) Accepted file formats: JPG, PNG, GIF RGB - 72dpi Please provide the link to a webpage.
16.11% AVERAGE OPEN RATE
BANNER
1
or
2.63% CLICK-THROUGH RATE
2
IMAGE IMAGE
Call to action
Source:
2
TEXT AD Image size: W 200 x H 200 px (max. 100 KB) Accepted file formats: JPG, PNG, GIF RGB - 72 dpi Text displayed: 450 characters max Please provide the link of the source of your Call to Action (url)
CALL TO ACTION
LINKEDIN POSTS
AUDIENCE CONTENT MARKETING LEAD GENERATION BRAND BUILDING TEAM
CAMPAIGN
VISIBILITY
CODE
Search
PL
TKS Company Page
CUSTOMISED
We decided to focus on Linkedin because it’s the top content professional social network. You can reach targeted contact through our Company Page and our Groups.
tks | publisher, event organizer, media agency 6.920 follower 2 days · #WOMEN’S #HEALTH: the balance between #beauty, #body and #brain DOWNLOAD NOW the White Paper from BIONAP Srl https://lnkd.in/dGNTsXQx
TEXT • 450 characters max • n. 4/5 hashtag • Tag of your Company page
IMAGE • Size: W 1200 x H 627 px • Accepted file formats: JPG, PNG, GIF • Resolution: 72 dpi • Colour: RGB • Web Link
+6.000 TKS Company Page Followers*
120k
Recommend
Comment
Share
Send
Source:
*Business development, R&D, Sales, Marketing, Media & Communication
Page 10
3 rd PARTY MAILING
AUDIENCE CONTENT MARKETING LEAD GENERATION BRAND BUILDING TEAM
EB
MATERIAL SPECS A single file .html with code suitable for Windows, macOS and visualizations for most used email clients, all images hosted on your own server and without header/ footer section links for the web version or unsubscribe. LAYOUT CREATION EBL Our team can create your email layout. Following your ideas, we can make an HTML with your contents including a maximum of 2 reworks. Please send us: text, images, logo, contacts.
Page 11
WEBINAR
AUDIENCE CONTENT MARKETING LEAD GENERATION BRAND BUILDING TEAM
WB
• Date to be decided • Full set up and logistical support • Customised Registration Page (1) • 50 minutes of presentation time and 15 minutes of live Q&A • TKS host • Receive registrants’ full contact information including, company, full name, title, email, phone number and two customized information • An integrated marketing campaign to drive registrations to the event: - 3 dedicated email blasts (2) - 3 dedicated Linkedin posts (3) • Full post-event reporting including questions asked, time attended and polling responses • 1 Year archive for on-demand promotional use
MATERIAL SPECS • Topic title
• 100 words description • Speaker photo and bio • Company logo, info, website, contact details • PowerPoint/PDF presentation
• Direct contact detail • Banner 900x400 px
Page 12
WHITE PAPER
WP
Included
AUDIENCE CONTENT MARKETING LEAD GENERATION BRAND BUILDING TEAM
Promotional Campaign
Custom White Paper Webpage • Dedicated landing page • To be hosted on TKS website • Receive registrants’ full contact information including, company, full name, title, email, phone number and 2 customized information
2 company-made eblasts to 5000 targeted recipients from TKS database of +35.600 readers. Selection criteria and the sending date are up to you.
Included
Social media
2 social media posts via TKS LinkedIn
MATERIAL SPECS
• Company logo • Banner 900x400 px • Title of the document max 15 words • Abstract of the document max 50 words
• PDF Document in final artwork • Document max 1500 words
Page 13
SOCIAL MEDIA MANAGEMENT
AUDIENCE CONTENT MARKETING LEAD GENERATION BRAND BUILDING TEAM
1 Market analysis 2 Channel communication strategy 3 Fixing of the Tone of Voice 4 Hashtag strategy 5 PED 6 Graphic template 7 Scientific post writing 8 Publishing, after authorization We offer:
The Editorial Plan is a painstaking work of planning and creativity though it is mandatory so as to organize communication day after day, week after week.
Page 14
DISPLAY ADVERTISING
AUDIENCE CONTENT MARKETING LEAD GENERATION BRAND BUILDING TEAM
+35.850 READERS
DPFP
Interactive lead page
Interactive lead page scrolling SPECIAL POSITIONS ONLY
+ Full Page printed
DILP+ digital
click here to view the example
+ + +
DILP+ digital
Back Cover printed
DPBC+
MATERIAL SPECS
PRINTED VERSION
DILP+ digital
Inside Front Cover printed
DPIFC+
• Bleeds: 3 mm beyond trim • Vital matters: at 12 mm from top, bottom, gutter and outside edge • Image colour process: CMYK • Preferred file formats: EPS, TIFF, JPEG, PDF • File resolution: 300 dpi
DILP+ digital
Inside Back Cover
DPIBC+
printed
• Fonts and images must be embedded • A colour proof is highly recommended
DIGITAL VERSION
Our design team will work with you to create your advert and can provide up to 2 drafts. All you need to supply is the following: • Any images (backgrounds, pictures, tables, graphs, logos…) as RGB, high-resolution JPG files. • Any shaped-image that need a clear background as RGB, high-resolution PNG/GIF files. (Animated GIF files are accepted too) • Text (inc. contact details and links) up to 250 words as a DOC file. • Company brandbook, if available. • Artworks, brochures, webpages or any design brief as a guide for our designers, covering what you would like to include in the advert, along with any ideas on how you would like it to look.
click here to view the example
FULL PAGE mm 210 x 297 + 3 mm bleed all around
FULL PAGE mm 210 x 297 + 3 mm bleed all around
Printed version for issues included
Printed version included
Page 15
PRE SHOW NEWSLETTERS
SENDING DATE
EXHIBITION
13 MAY (13)
AUDIENCE CONTENT MARKETING LEAD GENERATION BRAND BUILDING TEAM
1 week before the show (14)
2 1 3
TOP LEADERBOARD NLT
2 1
TOP EXCLUSIVE NEWS NTN
MIDDLE LEADERBOARD NLM
PREMIUM POSITION NEWS NPN Logo (W 200 x H 100 px) Accepted file formats: JPG, PNG, GIF Resolution: 72 dpi | Colour: RGB Title: 15 words max | Abstract: 250 characters max Full text: up to 400 words Please provide the external link.
BOTTOM LEADERBOARD NLB Size: W 728 x H 90 px (max. 100 KB) Accepted file formats: JPG, PNG, GIF Resolution: 72 dpi Colour: RGB Please provide the link to a webpage.
1 week before the show (15)
1
1
+35.850 READERS
2
16.11% AVERAGE OPEN RATE
2
3
Title: 15 words max Abstract: 250 characters max Full text: up to 400 words Please provide the external link. NEWS NN
2.63% CLICK-THROUGH RATE
4
Size: W 310 x H 310 px (max. 100 KB) Accepted file formats: JPG, PNG, GIF Resolution: 72 dpi Colour: RGB Please provide the link to a webpage. SQUARE NS
4
4
Source:
3
Text ads and banners will have their positions assigned on a first-come-first-serve basis. Please note that no tests will be sent before sending. The layout preview is as shown on this page.
3
Example of newsletter template
Page 16
WEBSITE
Contents Pages (all contents + full articles pages)
Tks Home Page www.teknoscienze.com
Duration 1 month
AUDIENCE CONTENT MARKETING LEAD GENERATION BRAND BUILDING TEAM
HALF PAGE AD WIH
EXCLUSIVE
- Size: W 300 x H 600 px (max. 200 KB) - Accepted file formats: JPG, PNG, GIF, HTML5 - Resolution: 72 dpi - Colour: RGB
NOT EXCLUSIVE
SQUARE WHSE / WHS - Size: W 300 x H 200 px (max. 200 KB) - Accepted file formats: JPG, PNG, GIF, HTML5 - Resolution: 72 dpi - Colour: RGB
SQUARE AD
Please provide the link to a webpage.
Please provide the link to a webpage.
HALF PAGE AD
MEDIUM RECTANGLE
LEADERBOARD
BOTTOM LEADERBOARD WHLB - Size: W 728 x H 90 px (max. 200 KB) - Accepted file formats: JPG, PNG, GIF, HTML5 - Resolution: 72 dpi - Colour: RGB
MEDIUM RECTANGLE WIR
- Size: W 300 x H 250 px (max. 200 KB) - Accepted file formats: JPG, PNG, GIF, HTML5 - Resolution: 72 dpi - Colour: RGB
+25.000 MONTHLY VISITORS
Please provide the link to a webpage.
Please provide the link to a webpage.
Page 17
PRICE LIST
Page 18
TRUSTED BY
Page 19
AUDIENCE CONTENT MARKETING LEAD GENERATION BRAND BUILDING TEAM
Tullio Parrella Senior Marketing Manager tullio@teknoscienze.com
Carla Scesa Editor in Chief info@teknoscienze.com
Monica Nizzardo Editorial Manager monica.nizzardo@teknoscienze.com
Gayle De Maria Senior Editorial Manager gayle@teknoscienze.com
Simona Rivarollo Senior Sales Manager simona@teknoscienze.com
Matteo Cattane Sales Manager matteo@teknoscienze.com
Gianmarco Ponzone Sales Manager gianmarco@teknoscienze.com
Elena Rancati Senior Controller Manager elena.rancati@teknoscienze.com
Giorgia Calvi Editorial assistant giorgia@teknoscienze.com
Luis Alburqueque Diaz Creative Designer luis@teknoscienze.com
Giusy Cinotti Creative Designer giusy@teknoscienze.com
Tekno Scienze Srl, viale Brianza 22, 20127 Milano, Italy Tel +39 02 26809375 | info@teknoscienze.com | www.teknoscienze.com Follow us:
Made with FlippingBook - professional solution for displaying marketing and sales documents online